Join Us and Fight the Fakes

Did you know that counterfeit medicines account for as much as 15% of the global medicine supply chain? Every year, an estimated 100,000 people lose their lives as a result of fake medicines. Tomorrow, join us to help spread the word about the impact of counterfeit medicines for World Anti-Counterfeiting Day.

Fake medicines pose a serious threat to public health and identifying fakes can be difficult - even to the trained eye. Although these "medicines" physically resemble the real medicines on the outside, many may contain little or no active ingredients, or worse, they might be made with harmful substances like chalk, talcum powder and heavy metals.

The European Union, along with other governments and organizations around the world, has taken action to address this threat. However, illicit online pharmacies continue to target Europeans with unsafe medicines. At any given time, there could be 30,000 online pharmacies marketing drugs for sale in the EU, generating an estimated €1-3 billion in total revenues. The European Commission’s latest report on EU customs seizures shows that 24% of articles seized in 2011 were fake medicines, a 280% increase from 2009. This demonstrates the urgency to create a more secure supply chain, and the need to give people the tools to ensure their own safety when purchasing medicines.

That’s why we have joined forces with the Partnership for Safe Medicines, Alliance for Safe Online Pharmacies EU and the global Fight the Fakes campaign, to ensure the health and safety of patients online. Help us spread the word by sharing the infographic below. Together, we can help bring people around the world peace of mind about the safety and quality of their medicines.